![]() ![]() In other words, anyone can create this user journey map and it’s okay for it to be text-heavy. It’s also meant to be created by non-designers. My example is meant to focus on user friction points and experience. You can certainly adapt this template to your needs. After you’ve outlined your phases, the rows on the left side will be labeled, Actions, Thoughts, Emotions, and Opportunities. For example, in my map the phases are Search, Read, and Choose. The user profile includes any information you have about your user, but the most important thing to include is their main objective and expectations.īelow the user profile at the top of your journey map, you should include the phases the user goes through. Your journey map is divided into three important elements: the user profile, user actions with thoughts and feelings that accompany those actions, and opportunities. Starting with a blank page is the hardest part, so I’ve provided an example to help get you started. Understand your primary customers and start creating more consumer-centric web experiences with our customer personas guide and template.Īccess the Customer persona guide and template Template to useĭon’t be intimidated by the thought of jumping straight into creating your user journey map. Download our Customer persona guide and template ![]()
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